Blog > A Mantra to Gain Momentum

A Mantra to Gain Momentum

By Jordan Fried
May 10, 2023
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Tous les jours à tous points de vue je vais de mieux en mieux - Émile Coué

In English, this translates to "every day, and in every way, I'm getting better and better."

It's a french expression designed by Émile Coué. Émile was a french psychologist and pharmacist who came up with a form of psychotherapy based on the idea of optimistic autosuggestion. 

The underlying principle of what is now known as the "Coué Method" is that any idea that exclusively occupies the mind can turn into reality. 

Can that really be true? Can we manifest something into reality simply by thinking positively about the outcome? Can the autosuggestive repetition of a positive idea lead to a positive outcome? 

Here are my thoughts on it.

The Coué Method alone won't change shit.

However, if you can trick your mind into believing you can achieve something and that leads you to take relentless action towards achieving a goal daily - the method is valuable.

It reminds me of Henry Ford's quote,

Whether you think you can or you can't - you're right.

Our minds are often the biggest obstacles to our success

It is absolutely possible to trick your mind into making progress toward a positive outcome; however, we have to tame our inner dialogue with ourselves first. 

If that inner dialogue is negative, it's going to leave you feeling negative and unlikely to take any action.

If that inner dialogue is positive, it's going to leave you feeling positive and much more likely to get moving. 

In order to succeed, we must first believe that we can. Otherwise, we'll never be able to start. 

Some people stay fat because they don't believe they can lose weight. 

They don't believe they have the athletic body type or the ability to gain muscle. And because they hold these beliefs, they stay fat because they don't even bother to try. 

I know many people like this. Maybe you do too. 

For some people, their mind is their worst enemy. 

They hold themselves back and limit what they're capable of simply because they don't believe they can achieve the ambitious goal.

They live a life where they remain negative or cynical about everything. They're the first to tell an entrepreneur, "oh, that business won't work." 

I attribute the success I've had in business to the internal belief that "I can do it." 

I think this probably comes from my parents and early teachers who taught me I can do anything and be anything if I just set my mind to it and work hard to achieve it. 

A mantra on its own is just a mantra. But a mantra that leads you to take action and to do so daily - well, that's much more than just a mantra.

That's momentum.